Design a company you actually love leading.
Instead of running yourself into the ground,
day in and out.
- Your clients are controlling your schedule–and you are exhausted by being pulled in unexpected directions every hour.
- You charge ahead every day at full capacity–and struggle to mentally shut down in evenings.
- You feel the need to say YES to all opportunities–even though you know some are not aligned with your mission.
Not to mention that dream combination of industry recognition, clients seeking you out, and delivering meaningful change–it feels a looooong way from your daily reality.
The truth is, my dear friend,
your company is running you.
Despite this, I know your work fulfills you tremendously.
- You are DEDICATED to designing meaningful spaces and experiences.
- You are PASSIONATE about delivering positive impact.
- You are COMMITTED to changing your community through design.
Yet, you know, deep down inside, that this company you’ve created isn’t sustainable for the long-run.
Here is the good news: you have all you need to change course, right now.
You just need a guide to help you find and prioritize the joy you seek from your company.
Implementing Our Compelling Vision
Jo Ashbridge, Director, AzuKo
About Katie Crepeau
Human-centered design has been at the core of my career since I graduated from university 12 years ago.
From a myriad of roles I’ve held–volunteer, co-founder, trustee, researcher, and editor–I have personally experienced and witnessed the struggles and challenges in creating sustainable, human-centered companies.
Yet, two years ago I saw more and more of my fellow architects and designers seeking to move beyond good intentions.
I knew deep inside that it was our time to take the field to the next level.
Combining my experience in design, strategy, and communications, I set out to create a company that would support designers in creating their own fulfilling companies.
But I also knew that I would need to look OUTSIDE the profession for insights on how to build sustainable companies.
So I resurrected my university minor: business.
Through hundreds of hours of reading, learning, and re-training, I noticed a BIG gap missing in my own company:
I was focused on being an excellent technician–and missing out on becoming a visionary owner.
New Outlook on How My Business Serves Me
Dane Dysert, President, Best Prep